One such example is Nelson’s Green Brier Distillery. An initial minority investment was made in Nelson’s Green Brier in 2016. After more than three years of collaborating, sharing consumer insights, and gaining deeper knowledge of two of the top trends in the spirits category—craft and whiskey—Constellation further solidified its goal of broadening its higher-end spirits portfolio by increasing its interest in the Nashville, Tenn., based distillery. Nelson’s Green Brier produces a variety of award-winning offerings under the Belle Meade™ Bourbon brand and is set to release a Tennessee whiskey later this year. The majority stake by Constellation allows for Nelson’s Green Brier to continue to operate with its existing management team and its employees running the day-to-day operations, while leveraging Constellation’s wine and spirits division’s market reach, distributor relationships, and consumer insights to help nurture and develop their distinctive brand. Whiskey is a red-hot category and we believe this investment promises unparalleled opportunities for growth.
We are also seeking to increase women’s role in the industry—not only as consumers, but as founders, entrepreneurs, and as businesspeople. In 2018, we committed to invest $100 million over the next 10 years in female-founded and female-led start-ups in the beverage alcohol space. And the investment goes beyond just dollars. We are offering a collaborative experience with entrepreneurs, supporting all marketing and brand-building efforts, insights and analytics, and route to market and distribution opportunities.
Thus far, we’ve invested in two female-founded businesses that have set the bar for several new relationships ahead.
Our investment in female founders has been met with positive response, and we look forward to future collaboration through this initiative.
“Ventures provides Constellation with opportunities to make strategic bets on what’s going to drive growth in the future. The very nature of what we do means we’re pretty plugged in to the industry and the latest consumer trends. We’re able to bring these insights to other groups within Constellation, as well as to our Venture investments.”
Jennifer Evans, VP Ventures
In 2018, we committed to invest $100 million over the next 10 years in female-founded and female-led start-ups in the beverage alcohol space.