Restless to Deliver What's Next

Innovation is what drives our success and fuels our entrepreneurial spirit. Our innovation goal is straightforward: be consumer obsessed, meeting our drinkers in the markets where they are today, and pushing beyond to meet their evolving needs well into the future.

Our power brands represent opportunities to innovate to recruit new consumers, and to expand into new occasions.

Building on the tremendous success of Corona, we’ve introduced new products and packaging within the masterbrand, playing into the betterment trend, catering to Hispanic audiences, and focusing on the untapped female consumer.

  • Corona Premier was the Top Innovation Brand in 2018 in dollars and volume. This low-cal, low-carb beer doubled expectations in its first year.
  • Corona Familiar 12 pack was the top package innovation in dollars and volume. Corona Familiar authentically connects with unacculturated Hispanics.
  • Corona Refresca was highly incremental in test markets, took Corona into new occasions, and broadened the brand’s appeal to women—a strong opportunity in the beer business.

Our focus remains on domestic, high-end sessionable and alternative beverage alcohol (ABA) innovation, which complements our import portfolio and appeals to the opportunity targets of women, general market, and Hispanic consumers. Modelo Chelada Sal y Limón, El Grito, SVEDKA Spiked Premium Seltzer, and Western Standard represent our commitment to ongoing innovation in this category.

In wine and spirits, we are leading the industry by targeting consumer-centric trends, such as rosé and barrel-aged wines.

  • We introduced SVEDKA Rosé, which combines the popular wine category with one of our top-performing spirits for an undeniable millennial marriage of favorites. It was the brand’s innovative answer to the popular rosé wine trend, which has taken consumers by storm.
  • Cooper & Thief and Robert Mondavi Private Selection (RMPS) barrel-aged wines have exceeded expectations.

Within the spirits portfolio, we continue to focus on consumer-led premiumization of the category, through acquisitions, organic innovation, and venture investments such as Nelson’s Green Brier Distillery and Black Button Distilling.

New Products

New to our beer portfolio, we launched the high-end Western Standard brand in select markets and announced the introduction of Wild(ish), our first wellness masterbrand.

  • Western Standard: A high-end sessionable, full-flavored beer. Blended in High West bourbon barrels, this beer is rooted in pre-prohibition history, offering a complex fusion of flavors and aromas.
  • Wild(ish): Our first wellness masterbrand, Wild(ish) is rooted in the consumer insight to always strive for the best, while committing to personal wellness. Set to launch later this year in select markets, Wild(ish) will hit the market with two test-and-learn choices: a still, alcoholic tea, and an alcoholic sparkling water. Both are made from real, simple, and natural ingredients.


“We are focused on driving initiatives that will deliver long-term growth for the company—provoking new thinking and new ideas within the organization. We do this through an obsession with the consumer—understanding how they think, feel and shop, and diagnosing long-term trends and opportunities for disruption. We apply those insights and trends to developing breakthrough innovation across beer, wine and spirits."

Mallika Monteiro, SVP and Chief Growth Officer


IRI, Multi-Outlet+Convenience, 52 weeks ending January 6, 2019 (Calendar Year 2018). New items (defined as new within the last three years)
#1
INNOVATIVE

Corona Premier was the Top Innovation Brand in 2018 in dollars and volume.