Our power brands represent opportunities to innovate to recruit new consumers, and to expand into new occasions.
Building on the tremendous success of Corona, we’ve introduced new products and packaging within the masterbrand, playing into the betterment trend, catering to Hispanic audiences, and focusing on the untapped female consumer.
Our focus remains on domestic, high-end sessionable and alternative beverage alcohol (ABA) innovation, which complements our import portfolio and appeals to the opportunity targets of women, general market, and Hispanic consumers. Modelo Chelada Sal y Limón, El Grito, SVEDKA Spiked Premium Seltzer, and Western Standard represent our commitment to ongoing innovation in this category.
In wine and spirits, we are leading the industry by targeting consumer-centric trends, such as rosé and barrel-aged wines.
Within the spirits portfolio, we continue to focus on consumer-led premiumization of the category, through acquisitions, organic innovation, and venture investments such as Nelson’s Green Brier Distillery and Black Button Distilling.
New to our beer portfolio, we launched the high-end Western Standard brand in select markets and announced the introduction of Wild(ish), our first wellness masterbrand.
“We are focused on driving initiatives that will deliver long-term growth for the company—provoking new thinking and new ideas within the organization. We do this through an obsession with the consumer—understanding how they think, feel and shop, and diagnosing long-term trends and opportunities for disruption. We apply those insights and trends to developing breakthrough innovation across beer, wine and spirits."
Mallika Monteiro, SVP and Chief Growth Officer
Corona Premier was the Top Innovation Brand in 2018 in dollars and volume.