In Mexico, the capacity we have built in Nava, plus Obregon when its expansion is completed, will provide more than 400 million cases of beer, which is ample supply for several years to come.
It’s not enough to innovate our products—we must also advance new opportunities for retail that put our products front and center where consumers are shopping. As traditional offline sales are increasingly influenced by online and mobile shopping, E-Commerce takes on an ever-more important role. It’s an emerging, fast-growing channel in consumer packaged goods and has influenced beverage alcohol E-Commerce trends, strategy, execution, capabilities, and talent.
Since forming our E-Commerce team, we’ve stretched our traditional thinking and boundaries in our own organization to build knowledge and strength in four key areas:
“We recognized that we need to go where consumers are going and they’ve gone digital. In order to continue to build great brands that consumers love and to ensure they are culturally and socially relevant, we have sharpened our focus and capabilities to winning online.”
Wayne Duan, VP E-Commerce
The capacity we have built in Nava, plus Obregon when completed, will provide more than 400 million cases of beer, which is ample supply for several years to come.